With Easy Pha-max' Green Ribbon campaign, green is the color of health

Green is the color of health
By Walter Ang
February 9, 2010
Manila Bulletin

Powdered wheatgrass drink manufacturer Easy Pha-max has launched a "Green Ribbon" campaign to generate awareness of the importance and benefits of preventive health.

"It's somehow modeled after the `clean and green' campaigns that promote environmentalism," says Edward Ling, Easy Pha-max CEO. "But this campaign focuses on encouraging all Filipinos to be proactive in taking care of their health and to strive for a balanced, quality life."

The company is promoting green as the color of optimum health and all that it stands for, such as eating organically grown food in a balanced diet; devoting ample time for exercise, stress-reduction, and spiritual needs; and even caring for the environment. "Wearing a green ribbon serves as a visual reminder to yourself and to everyone who sees it that we should all take care of our health," he says.

The Green Ribbon campaign will be supported by a series of activities that aims to educate Filipinos about the value of preventive health care. Lectures on health and nutrition; leisure and sports rallies; outreach programs, among others, are scheduled to be rolled out across the country starting in Metro Manila and will cascade all the way to Luzon, Visayas, and Mindanao.

The campaign is a logical progression of the company's efforts in educating the public on the the benefits of its main product. It uses the catchy slogan "Wheatgrass C.A.N.," where the acronym stands for the three major advantages of taking wheatgrass: cleanse, alkalize, and nourish.

Wheatgrass is the young grass sprouted from wheat grains. Wheatgrass has high levels of nutrients which include vitamins, minerals, antioxidants, amino acids, bioflavonoids, phytochemicals and more than 100 types of enzymes.

Wheatgrass has been found to neutralize free radicals that damage cells and lead to different diseases like cancer. It has also been found to neutralize toxic substances in the body like
drugs, heavy metals, and carcinogens, by breaking them down into substances that can be eliminated more easily without taxing the body's natural detoxifying systems like the liver, circulatory (blood), digestive and excretory systems.

Ling notes that virtually all degenerative diseases, including cancer, heart disease, osteoporosis, arthritis, and kidney disease are associated with excess acidity in the body. If there is too much acid present, the body will use up its nutrient reserves to neutralize the acids. "For instance, your body will leach calcium from both your bones and teeth in an attempt to neutralize acids and this can lead to osteoporosis and fractures. The body can also utilize iron in your blood and this can lead to anemia," he explains.

Acidity can be neutralized by bicarbonates, chlorophyll and alkaline minerals that can be found in fruits and vegetables. Wheatgrass has been hailed as the "King of Alkaline Foods" because it is the most alkaline among vegetables due to its high amounts of calcium, magnesium, manganese, potassium, and iron.

"Details of the benefits of wheatgrass can be found in our website www.wheatgrasscan.com," says Ling. Aside from instant wheatgrass drinks, Easy Pha-max builds on its mission to promote preventive health by manufacturing other products such as instant coffee and soymilk drinks incorporated with wheatgrass; colon cleansing drinks, and drinks for diabetics using charantia as the main ingredient.

Green activities
The Green Ribbon campaign was jumpstarted with a lecture on cancer. According to the American Cancer Society, cancer is projected to become the leading cause of death worldwide this year.

TV personality Bernadette Sembrano served as host and invited speakers included oncologist Dr. Anthony Abad, medical director of the Philippine Oncology Center Corporation, and cancer specialist Dr. Roger Salindong. Abad gave the audience a comprehensive lecture on what cancer is all about: its causes; how lifestyle, genetic and environmental factors can contribute to cancer; and methods of treatment. Salindog gave the audience tips on alternative ways to manage the disease.

The launch also announced that the Green Ribbon campaign will have a series of weekend getaways dubbed "So Easy Life Camp," where participants will go through detoxification by taking So Easy Colon Cleanse, a drink that helps remove mucoid plaque (leading cause of colon cancer), while taking part in lectures, stretching and massage sessions, breathing exercises and other activities.

"There will also be games and dance sessions and a chance to unwind from the stress and rigors of daily life. Participants will meet new friends and it's easier to go through detoxification when you're with a group instead of doing it alone," says Ling. "Participants can expect to look and feel healthier, more youthful and radiant. They can take what they learn from these camps and apply it to their lives."

For details on So Easy Life Camp, call 887-3277 or 0915-393-5535.

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