Edades gets auctioned, inspires building

Edades gets auctioned, inspires building
By Walter Ang
July 19, 2010
Philippine Daily Inquirer

Seven out of ten works by National Artist Victorio C. Edades, considered as the Father of Philippine Modern Art, were sold at a recent auction organized by property developer Rockwell Land and carried out by the auction house Salcedo Auctions.

The 70% clearance rate is at par with successful auctions conducted by international auction houses Sotheby's and Christie's. The auction was a first-of-its-kind in the country where all the works up for bid were by one artist.

The catalogue cover piece, Sunburst, sold for P1,077,680 to a corporate collection. The 1971 oil on canvas measuring 57.1 x 73 cm shows the full range of the artist's painterly skill in the post-Impressionist style.

The work that achieved the highest price increase was the back-to-back 29.8 x 43.2 cm 1981 pen-and-ink drawing Seated Nude Female and Nude Female which achieved P151,840?more than double the pre-sale estimate of P60,000. This piece was purchased by a private collector.

Rockwell Land hosted an exhibit of the works curated by Norma Crisologo-Liongoren prior to the auction. Both events were the developer's tribute to the man after whom its latest project is named after: Edades Tower and Garden Villas.

Naming the development after Edades follows Rockwell Land's convention of naming previous neighboring developments after National Artists in Visual Arts like abstractionist Jose Joya and transparent cubism proponent Vicente Manansala.

In its attempt to be as revolutionary as its namesake as well as acknowledging the master's interest in gardening and horticulture, the development aims to redefine urban living by incorporating space for greenery into its design.

Located in Rockwell Center, Makati City, this 50-storey residential tower is the first of four planned residential towers within Rockwell Land's master-planned 15.5-hectares. The defining feature of this development, designed by architecture firm Pimentel Rodriguez Simbulan and Partners, is the inclusion of thirty Garden Villas that will form a cluster of two-storey units, similar to townhomes, that extend from the main Edades Tower. Each of these villas comes with lawn areas.

The tower will include flat units, lofts and z-lofts (a concept pioneered by the developers that allows for two different views of the cityscape from a single zigzag-shaped unit that spans the entire width of the building) starting at 33 sqm up to 143 sqm. Certain lofts in the tower will have their own garden decks as well, creating visual breaks along the tower's height.

Aside from landscaped pocket gardens, amenities on the podium floor will include a lap pool, a fully-equipped and state-of-the art gym, full-service function rooms and a business center. The Edades Tower and Garden Villas will have an exclusive tunnel access to the Power Plant Mall as well as a central piazza to house dining establishments.

Call Rockwell Land at 793-0088.

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